Thoughts on Design, Marketing & Development

Alana Hillenaar Alana Hillenaar

Beyond the Mat: Content to Connect with Your Yoga Community

Yoga practice doesn’t have to stop at the end of class - with social media, you can engage with your students to encourage sign-ups and impact your wider community off the mat too. Check out our ideas for creating content that resonates with your students, attracts new ones and strengthens your connection with the yoga world.

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Alana Hillenaar Alana Hillenaar

In the Movement: Planning the Perfect Corporate Fitness Workshop

Whether you’re offering weekly lunchtime classes or annual away days, tapping into the world of corporate workshops can be a great way to help people incorporate their health and fitness goals into their daily life. But a well-designed workshop can be so much more than just a collection of exercises - follow our guidance to help you carefully craft an experience that delivers tangible results and keeps your clients coming back for more.

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Alana Hillenaar Alana Hillenaar

Design Foundations: Understanding Visual Elements

Creating compelling marketing content is not only about the text. By using design, you can instantly engage your audience and bring your ideas and concepts to life, helping you to promote your products and services more effectively. Here's our introduction to some key visual elements that will help you to create materials with maximum impact.

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Alana Hillenaar Alana Hillenaar

Well-presented: Running Online Courses & Webinars in Beauty

In the beauty industry, running educational courses and workshops online can be a great way to extend your business offerings or to share your expertise and build credibility as a trusted professional. If this is a new skill for you, the prospect of organising and running a workshop or webinar can feel daunting, but it doesn’t have to be - read on for our practical advice to help your next online presentation run smoothly. 

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Alana Hillenaar Alana Hillenaar

Beauty Business: Optimising your E-Book for How-to Guides

When you’re running your own business, it can feel like you’re on a never ending quest to attract more customers and increase sales. Showcasing your expertise with a How-to Guide is a great way to create informative and engaging marketing content that helps grow your beauty brand, and using an E-Book template can help you do it quickly and easily. Here’s how you can make the most out of your E-Book template to create a guide that gets results. 

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Alana Hillenaar Alana Hillenaar

Enhancing Engagement: Online Presence Insights for Beauty Brands

Ah, the internet. What a blessing it can be. Reaching and connecting with people has truly never been easier, but are you making the most of that to attract more customers to your beauty business? Follow our top tips to help make your online presence work for you.

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Alana Hillenaar Alana Hillenaar

Marketing Foundations: Using Social Media for Small Businesses

There’s no doubt about it; used effectively, social media is a very useful tool for promoting your business. But social media marketing is a completely different ball game from personal posting, and it can be tricky to know where to start or how to keep up. With a bit of planning and preparation, you can be well on your way to social media success.

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Alana Hillenaar Alana Hillenaar

One to One 101: Nutrition Coaching and Presentations

In the nutrition, health and wellness business, delivering engaging and impactful client sessions is essential. Whether you’re doing an online masterclass, an in-person one to one, or even an important sales pitch, here are our simple steps to make your presentations more effective - and hopefully a little more enjoyable for you, too.

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Alana Hillenaar Alana Hillenaar

E-Book Content that Converts: Marketing Tips for Health & Wellness Coaches

We see you - you and your passion for helping people to achieve their health goals. Getting your target audience to see you on the other hand… well, that can feel like another thing entirely. It doesn’t have to, though; an E-Book can be used to create effective marketing content that converts to clients.

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