Enhancing Engagement: Online Presence Insights for Beauty Brands
Ah, the internet. What a blessing it can be. Reaching and connecting with people has truly never been easier, but are you making the most of that to attract more customers to your beauty business? Follow our top tips to help make your online presence work for you.
Google yourself - Let’s start at the beginning. Potential clients and customers are likely to research your business online to get a sense of what you offer before engaging, so run your own search and see what comes up. Be honest - would you want to use your products based on the results? From here you can analyse what can be changed or improved to optimise those first impressions. Remember to try different search engines as the results may vary; you can also ask a friend to share results from their device too.
Use high-quality media - A picture is worth a thousand words, so make sure your images and videos look professional to build credibility in your business. High-quality media will hook scrolling potential customers into finding out more, so use it to showcase your products and storefront. If you’re in the business of making people look good, you want to make sure you’re looking good too!
Utilise local SEO - SEO, or search engine optimisation, is the use of keywords to improve a website’s visibility and ranking in search engines. For optimal results, identify the most relevant keywords related to your products and location (e.g. "organic skincare in [city name]"), and incorporate them into the text of your website and social media profiles, ensuring it still reads well for your customers.
Get the reviews in - Many potential customers will engage with a business based on recommendations, so encourage your current clients to leave positive feedback online. Ensure you respond professionally and promptly to all feedback, both positive and negative, to help to build rapport and trust in your business.
Optimise your website - In addition to incorporating SEO, ensure your about and product pages on your website are all up to date with relevant information and images. If you have a blog, keep that up to date too with articles that are relevant to your particular area of expertise to showcase your knowledge. Finally, integrating online tools for booking appointments and purchasing products, all whilst ensuring your page is optimised for mobile use and easily accessible on all devices, will improve user experience and increase the likelihood of client conversion.
Step up your social media - Being consistent with your social media activity is also a great way to ensure you stay relevant in potential clients’ online searches. Content ideas could include reposting clients’ reviews and photos, one-slide posts with seasonal skincare tips, infographics spotlighting particular products or ingredients, or even videos with tutorials or product demonstrations. The key is to find content that you enjoy creating and to do it consistently, ensuring it looks high-quality and professional, as always.
Our Social Media Templates are professionally-designed and completely customisable, helping you to easily create a cohesive brand identity for your beauty business. Check out our relevant products below, and stay tuned for more hints and tips for business and marketing success!
